Sloefy Privacy Policy

Personal Information We Collect

Information You Provide Us

When you communicate with us. We may collect your name and email address when you request information about our Services, register for our newsletter, sign up to join our waitlist, request customer or technical support, provide feedback, or otherwise communicate with us. If at any time you would like to unsubscribe from receiving future marketing emails, we include detailed unsubscribe instructions at the bottom of each email. However, even if you opt out of marketing, we may still send service-related, account, billing, legal, and security communications.

When you create an account with us. Our service provider, Clerk, may collect your name, email address, username, password or authentication credentials to set up your account. We may receive limited information from Clerk such as your username, name, and email address. While you set up your account we may collect information about your account settings, subscription status, billing-related identifiers, website, social media handle, profile URLs, other online presence information you choose to provide, and free-text responses you submit to us as part of our onboarding process and questionnaire.

When you sign up for a subscription. When you create an account with us, even on a free trial basis, you will need to select a subscription plan and provide payment and billing information. Payments are processed by Stripe or another payment processor we identify. We do not store full payment card numbers on our own systems. We may receive and maintain subscription plan, trial status, renewal status, transaction identifiers, payment status, billing country, billing address, tax jurisdiction, cancellation records, refund records, billing error records, and limited payment method details such as card brand and last four digits where provided by our processor.

When you interact with us and other users within our platform. If you create a profile or participate in community features, we may collect your profile name, avatar, profile image, bio, community posts, comments, replies, text-based discussion content, anonymous posts where available, links you choose to share, and moderation, safety, and support records.

Your name, avatar, bio, and non-anonymous community posts may be visible to other paying community members. Anonymous posts may appear without your profile name to other community members, but Sloefy may retain account-level records for moderation, safety, security, legal, and support purposes. Please be advised that your voluntary posts, participation, or contribution to our community feature or comments section is considered public and therefore, is not subject to the privacy policy protections.

Information We Automatically Collect

When you visit the site or access the services. We may collect IP address, browser type, device type, operating system, referring pages, log data, pages or features used, date and time of use, authentication logs, security logs, error logs, and product analytics related to platform performance, user progress, and feature usage.

How We Use Personal Information

We may use personal information to:

• Create, authenticate, maintain, and secure user accounts;
• Provide access to the curriculum, daily prompts, 90-day content planner, brand mapping tools, community, coaching resources, and related Services;
• Track curriculum progress and milestone completion;
• Determine eligibility for milestone-based features such as coaching access;
• Provide coaching, strategy review, support, and user communications;
• Process subscriptions, renewals, cancellations, refunds, and billing issues;
• Calculate, collect, report, or support compliance with taxes, VAT, GST, duties, or similar governmental charges where applicable;
• Send administrative messages, including account, billing, policy, renewal, and security notices;
• Manage our waitlist, send launch updates, invite users to beta or early access, and communicate about Sloefy availability;
• Send marketing or product communications where permitted by law;
• Moderate community discussions and enforce community standards;
• Investigate abuse, fraud, security incidents, policy violations, billing disputes, or legal claims;
• Improve, test, and develop the Services;
• Comply with legal, tax, accounting, regulatory, and payment obligations; and
• Support a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.

How We Share Personal Information

We do not sell personal information. We may share personal information with:

• Service providers, including Stripe for payment processing, subscription management, refunds, billing records, tax calculation, and tax-related checkout support where enabled; Supabase for platform infrastructure, database, authentication, hosting, or related backend functionality; MailerLite and MailerSend for email communications, newsletters, onboarding emails, lifecycle messages, transactional emails, or support communications; Clerk for user account registration and authentication; and other vendors we add to operate, secure, support, or improve the Services.
• Internal team members, contractors, coaches, strategists, moderators, support personnel, and professional advisors who need access to provide, support, moderate, or improve the Services.
• Community members, if you participate in community features. Your name, avatar, bio, and non-anonymous posts may be visible to other paying community members. Anonymous posts may appear without your public profile name, but they may still be reviewed by Sloefy for moderation, safety, security, legal, and support purposes.
• Legal, safety, and compliance recipients, if we believe disclosure is necessary to comply with law, enforce our Terms, protect rights or safety, investigate fraud or abuse, respond to legal process, or protect Sloefy, users, or others.
• Business transfer parties, in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, subject to applicable law.

Cookies and Tracking

Sloefy may use essential cookies or similar technologies for login, authentication, security, session management, progress, platform functionality, and performance. We may also use limited analytics to understand your platform use and improve the Services.

Currently, Sloefy does not use advertising pixels, retargeting pixels, or targeted advertising tracking. If we later use non-essential cookies, advertising pixels, retargeting, or targeted advertising technologies, we will update our disclosures and provide consent or opt-out mechanisms where required by law.

Do Not Track Signals

Currently, Sloefy currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.

Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain your account, support subscriptions and billing, resolve disputes, comply with legal, tax, accounting, and security obligations, enforce agreements, and protect against fraud or abuse.

Retention periods vary depending on the type of information, the purpose for which it is used, and applicable legal requirements. Billing, tax, refund, fraud-prevention, security, and legal records may be retained longer than active account content.

If you delete your account or request deletion, some community content may remain visible if it has been shared in discussions, quoted, moderated, or retained in backup, legal, safety, or abuse-prevention records, unless applicable law requires deletion.

When personal information is no longer needed, we will delete, de-identify, or archive it in accordance with our retention practices and applicable law.

Security

Sloefy and its service providers use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no internet, email, or electronic storage system can be guaranteed to be 100% secure. You are responsible for maintaining the confidentiality of your login credentials and using the Services in a secure environment.

Your Choices and Rights

Depending on where you live, you may have rights to access, correct, delete, restrict, object to, or obtain a copy of your personal information, withdraw consent, opt out of certain uses, or appeal certain privacy decisions.

To submit a privacy request, email us at privacy@sloefy.com. We may need to verify your identity before processing your request. If we deny your privacy request and applicable law gives you a right to appeal, you may appeal by emailing privacy@sloefy.com with “Privacy Appeal” in the subject line.

U.S. Resident Privacy Rights

If you are a resident of a U.S. state with an applicable consumer privacy law, such as California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have additional rights, which may include rights to:

• Know whether we process your personal information;
• Access personal information we have collected;
• Correct inaccurate personal information;
• Delete personal information;
• Obtain a copy of personal information you provided us;
• Opt out of certain targeted advertising, sale, sharing, or profiling activities, if applicable;
• Limit certain uses of sensitive personal information, if applicable;
• Not be discriminated against for exercising privacy rights; and
• Appeal certain privacy request decisions.

As of the current beta launch, Sloefy does not sell personal information and does not use advertising pixels or retargeting for targeted advertising. If that changes, we will update this Policy and provide required choices.

California’s Shine The Light Law

In addition to the rights as explained in this Privacy Policy, under California’s “Shine the Light” law, California residents who provide personal information (as defined in the statute) to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once per calendar year, information about the personal information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses, if any, with which we shared such personal information for the immediate prior calendar year (e.g., requests made in the current year will receive information about the prior year). To obtain this information please reach to us at the contact listed below.

Notice for EEA, UK, and Swiss Users

If you are located in the European Economic Area, United Kingdom, or Switzerland, this section provides additional information about how we process your personal information.

Subject to applicable law, you may have the right to:

• Request access to your personal information;
• Request correction of inaccurate or incomplete personal information;
• Request deletion of your personal information;
• Request restriction of processing;
• Object to processing based on legitimate interests;
• Request portability of personal information you provided to us;
• Withdraw consent where processing is based on consent; and
• Not be subject to a decision based solely on automated processing that produces legal or similarly significant effects, where applicable.

We process personal information only when we have a legal basis to do so. Depending on the circumstances, we may rely on one or more of the following legal bases:

• Performance of a contract, including to create and manage your account, provide the Services, process subscriptions, provide curriculum access, enable community features, provide coaching-related resources, and respond to support requests.
• Consent, including where you join the waitlist, sign up for marketing communications, consent to optional features, or provide consent for future data uses where required.
• Legitimate interests, including to improve the Services, secure the platform, prevent fraud or abuse, understand product usage, communicate with users, moderate community features, develop new features, and operate our business, provided those interests are not overridden by your rights and interests.
• Legal obligations, including to comply with tax, accounting, consumer protection, legal process, regulatory, payment-related, and other legal obligations.
• Vital interests, where necessary to protect the safety of any person.

If you are located in the EEA, UK, or Switzerland and believe we have processed your personal information unlawfully, you may have the right to lodge a complaint with your local data protection authority which is available at: https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm. UK users may contact the UK Information Commissioner’s Office. Swiss users may contact the Federal Data Protection and Information Commissioner.

To exercise these rights, contact us at the contact listed below. We may need to verify your identity before responding. We reserve the right to decline your request if we are unable to verify your identity. Withdrawing consent will not affect the lawfulness of processing before withdrawal and will not affect processing based on legal grounds other than consent.

International Transfers

Sloefy is operated from the United States. If you access the Services from another country outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

Where required by applicable law, we will use appropriate safeguards for international transfers, which may include Standard Contractual Clauses or other lawful transfer mechanisms.

Third party websites

The Services may contains links to other websites not operated by us. Our Privacy Policy only applies to our website. These sites and services may have their own privacy policies and terms of service. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Children and Minors

The Services are intended for users who are at least 18 years old. We do not knowingly collect personal information from or market to individuals under 18. If we learn that we have collected personal information from an individual under 18, we will take reasonable steps to delete the information and deactivate the account.

If you believe an individual under 18 has provided personal information to us, contact us at the contact listed below.

Changes to This Policy

We may update this Policy from time to time. The updated version will be identified by an updated “Last updated” date. If we make material changes, we will provide notice as required by law, which may include email, in-platform notice, or posting an updated policy. If you object to any changes or modifications to this Policy or the Terms, you may close your account, and where applicable cancel your subscription.

Contact Us

If you have questions or comments about this notice, you may email us at privacy@sloefy.com or contact us by post at: